Vacancy: Customer Advisor (Retail and Ticketing)

Customer Advisor (Retail and Ticketing)


Sunderland AFC are looking for Customer Advisors (Retail and Ticketing) to support the department management team, motivating and leading the team to deliver KPI targets, striving for excellence in all areas of performance and creating a premium customer experience. 


Reporting to the Head of Supporter Services the successful candidates will have responsibility for:



  • Maximise sales and achieve agreed sales targets in both the retail and ticketing environment 
  • Assist in selling and administration of match day tickets for home and away matches, including car parking as required
  • Assist in selling and administration of season cards as required
  • Deliver strong customer conversion performance in line with KPI targets
  • Consider costs, profit and the business environment in all activities and decisions.



  • To provide customers with the highest level of customer service
  • Communicate with customers, in person or by telephone, to gain a clear understanding of their requirements and assist them in fulfilling those requirements 
  • Effective data capture performance to assist future direct marketing
  • To take responsibility for your own actions whilst striving for high performance
  • Understand, challenge and respond to the needs of both internal and external customers, working with customers in a way that is appropriate to them



  • Delivery of excellent shop floor standards that contribute to the delivery of KPI targets.


  • Ensure sales areas are stocked and replenished to the required levels
  • Monitor and update sales display areas as instructed/required

  • To follow all company procedures in a timely and professional manner.
  • Overall cleanliness, both in-store and the surrounding outside areas.



The employee is required all home matches, special events and as and when required, Monday to Sunday, according to the operational requirements of the department or demands of the business. In addition, the employee may be required to work weekends and evenings according to the operational requirements of the department or demands of the business.


If you feel you have the relevant skills and wish to be considered for this position, please send your CV and covering letter to detailing any relevant experience and qualifications. Alternatively, your application may be posted to Recruitment, HR Department, Sunderland AFC, Stadium of Light, Sunderland, SR5 1SU. The closing date for all applications is 06 August 2022.


If your application is successful, you will be contacted for an interview which will take place on a date to be confirmed. 



Sunderland AFC is an equal opportunity employer.

We are committed to a policy of treating all employees and job applicants equally.

Our aim is that all colleagues should be able to work in an environment free from discrimination, harassment and bullying.

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