Available to buy: 2019-20 adidas away kit on sale now

Sunderland AFC’s 2019-20 adidas away kit has been revealed – and it is now on sale via the club’s online store. 

Supporters taking a seaside stroll on Monday evening caught a sneak-peak of the new strip, as members of the first team, academy, SAFC Ladies, club staff and supporters swapped the studio for the seafront. 

Building on the ‘One Club, Our Club’ campaign launched earlier this week, Max Power – and his son, who plays in the club’s academy – Bali Mumba and Keira Ramshaw were joined by club chefs Patrick Lesca and Joyce Rome and supporters Bradley Armstrong and Hannah Potts on Roker beach. 

Speaking about the launch, SAFC’s managing director, Tony Davison, said: “Monday’s photoshoot was a refreshing change from the stereotypical studio set-up, and it was great to see the various different parts of our club coming together as one. 

“We all know the excitement of picking up a new strip ahead of a new season, and from Max and Bali to Keira and the supporters, it was great to capture that feeling of anticipation first-hand and show that no matter your role, a Sunderland shirt is a shirt for everyone.”

Midfielder Power added: “The kids have been asking me about the new kits all summer, so Maxi was buzzing to be able to take part and it was great to do it alongside some of the people at the club that you might not normally come across.

“From the staff to the supporters, and countless people behind the scenes, there are a lot of great people here, and whether you play for the first team, academy or ladies, or follow any of us from the terraces, that same pride exists whenever and wherever you wear the badge.” 

Available in store from 9am on Thursday 11 July the Lads’ brand-new strip is now on sale via our online store.

After its parent company, GVC Holdings, announced an end to its football sponsorship programme, SAFC’s principal partner BETDAQ has gifted its front-of-shirt presence to the charity Children with Cancer UK.

The Children with Cancer UK logo will cover the BETDAQ name on SAFC’s home and away kits throughout the 2019-20 season.

Supporters are advised that the logo will not appear on junior sizes shirts.

Please also note, children’s mini kits will not be available at launch and a further update regarding this will follow in due course.


2019-20 away shirts are priced from £49.99 for adults and £39.99 for juniors, shorts are priced at £27.99 for adults and £22.99 for juniors, and socks are priced at £9.99 for adults and juniors.

Supporters can purchase the 2019-20 away kit in store at the Stadium of Light, or by clicking here and shopping online.

Supporters based in Mainland UK wishing purchase their kit ahead of the Lads’ trip to South Shields are advised that all ‘click and collect’ orders must be placed by 11am on Thursday 11 July, with collection from 1pm onwards.

For home delivery to Mainland UK addresses on Friday 12 July, supporters must order before 3pm on Thursday 11 July. 

If you are based overseas, international delivery information is available by clicking here.


The mission of the national children’s charity is to improve survival rates and the quality of survival in young cancer patients and to find ways to prevent cancer in the future.

In the 30 years since its inception, Children with Cancer UK has become a major force in paediatric oncology research, having raised over £230 million to help the fight against childhood cancer.

Further information about the charity and its research and fundraising activities can be found at www.childrenwithcancer.org.uk.

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