News: Head of Analysis and Data appointed

Sunderland AFC is delighted to welcome James Young to the club as its new Head of Analysis and Data.

A graduate from Loughborough University, Young arrives with a proven track record in performance analytics consultancy, undertaking senior roles with Stats Perform and Delloitte prior to moving to Wearside.

He has operated within a number of sports since 2009, including football, rugby and a range of Olympic disciplines, working with Saracens’ during their Gallagher Premiership and Heineken Cup successes and with Team GB as they collected five Olympic gold medals.

Sporting Director Kristjaan Speakman said: “The use of data is becoming more prevalent in our industry and our interpretation and application of it will play an important role within our strategy. It was key to identify the right individual to lead a combined domain across performance analysis and data and we are delighted to welcome James to Sunderland AFC. This appointment represents a significant change to our operational processes, introducing a new way of working that will support all functions within the football department to ensure they become more effective and efficient.”

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