Sunderland AFC today announced a new multi-year partnership with Nike, the world's leading footwear and apparel company.
In collaboration with the Just Sport Group, the famous Nike Swoosh will continue to adorn the Club's playing kit and training wear until the summer of 2027.
Nike have supplied SAFC with teamwear since 2020 and the Club's bespoke 2021-22 and 2022-23 home shirts led to record sales, with the former cementing its spot as a fan favourite following the Lads’ 2022 Play-Off Final victory at Wembley Stadium.
The new agreement will also see North East-based Just Sport Group lead the Club's online and stadium-based retail operation, which will include the launch of a brand-new online store.
To facilitate the changeover process, supporters are advised that the existing online store and Stadium of Light store will be closed from 17:00 on Tuesday 27 June until 10:00 on Thursday 06 July.
Fans are thanked for their patience and understanding throughout this period and we look forward to unveiling the Club's new 2023-24 home and away kits upon reopening.
SAFC’s Chief Operating Officer, Steve Davison, said: "We have enjoyed a successful partnership with the Just Sport Group and Nike over the past three years, so we are delighted to be strengthening our relationship with a world-renowned brand that is also embedded within the North East. Following regular dialogue with our supporters' groups and the wider fan base, we recognised the importance of improving our retail experience this summer and we look forward to supporting the Just Sport Group in delivering an enhanced service throughout the next four years."
Peter Crawford, Chairman of the Just Sport Group added: "Alongside Nike, the Just Sport Group are delighted to extend our agreement with Sunderland AFC for the next four years and we look forward with excitement to developing our partnership further during this next phase of our relationship. SAFC is an excellent partner to work alongside and we are excited to now extend our relations further and become the Club’s official retail partner. A Club with fantastic heritage and an amazingly passionate and loyal support, we look forward to continuing to develop our relations to provide a high-quality retail experience – both in-store and online – and offer supporters a wide range of choice, alongside our long-term commitment to the highest level of customer service.”