Our 2024-25 hummel home shirt is now on sale in-store and online!
A partnership 36 years in the making - supporters can now get their hands on the shirt via the link below or at the brand-new stadium store!
Our 2024-25 @hummel1923 home shirt is now on sale, in-store and online! ❤️
— Sunderland AFC (@SunderlandAFC) June 28, 2024
The 2024-25 home shirt pays homage to the City of Sunderland’s proud shipbuilding heritage, with the all-over stripes referencing the Club’s former crest and the inner neck adorned with archival images depicting shipyards and vessels.
'From the banks of the River Wear' graces the inside collar and the shirt is anchored to our contemporary home, as the coordinates of the Stadium of Light are subtly placed on the outer neck.
Priced from £60 for adults and available in short and long sleeves, and in women’s sizes, the shirt launches simultaneously alongside a home matchday collection fully bespoke to SAFC, which includes our 2024-25 home anthem jacket and green goalkeeper kit, which is a contemporary take on another classic hummel design.
The kit features hummel’s advanced ECO8 technology, which will allow our teams to perform at their best from the first minute until the last, and is manufactured using eight recycled bottles.
Spreadex proudly continue as our front-of-shirt partner and after listening to supporter feedback, have committed to providing a number of adult shirts without their brand for those who wish to wear an unbranded kit.
Following an impactful partnership at regional level throughout the last campaign, Utilita Energy continue to take pride of place on all infant and junior shirts.
And for the first time ever, SAFC Women’s dedicated supporters will be able to follow in the footsteps of their team, with shirts that include the Lasses’ front-of-shirt sponsor and Barclays Women’s Championship sleeve patches set to be available from September.
Following the launch of Fanatics’ new online store, the Club’s new retail partner will take centre stage on Friday when they open an incredible new stadium store at Black Cat House.
Supporters will be able to drop-in to the store seven days per week, with extended operating hours also in operation throughout the first month of opening:
Monday to Friday: 8am - 8pm
Saturday: 9am - 6pm
Sunday: 10am - 4pm
Shirt printing will also be available online and in store. Fans are reminded that all squad names and numbers are subject to change ahead of the 2024-25 season and the Club will be unable to provide refunds or replacements if printing occurs before a change is made.
Promotional material for the 2024-25 home kit was produced in collaboration with hummel, Blood Films and photographer Will Cornelius, who all descended on the iconic Port of Sunderland to capture Aji Alese, Pierre Ekwah, Trai Hume, Natasha Fenton and Mary McAteer.