Our hummel 2024-25 home matchday collection will be on sale from 8am on Friday at the brand-new Fanatics stadium store.
Located at Black Cat House, our iconic new shirt launches alongside a home matchday collection fully bespoke to SAFC, which includes a green goalkeeper kit, anthem jacket, warm-up shirt and quarter-zip.
The Fanatics stadium store will provide a state-of-the-art shopping experience and include the widest assortment of high-quality merchandise ever made available to supporters.
New ranges will continue to be added throughout the upcoming season and the new store includes a brand-new print shop, allowing fans to see their customised shirts being created in real-time.
The store has been created in homage to our loyal fans. The interior and exterior of Black Cat House has also been reinvented, with murals and artwork showcasing our past and present.
To celebrate the opening, extended trading hours will be in operation throughout the next month:
Monday to Friday: 8am - 8pm
Saturday: 9am - 6pm
Sunday: 10am - 4pm
Our standard opening hours will be confirmed in due course, but a commitment has already been made to ensure fans can visit in store seven days a week.
Anyone shopping online will be able to take advantage of a 10% discount on their first order, but supporters are advised that this will not be available in store.
Season ticket holders will be able to enjoy further exclusive events and discounts throughout the upcoming campaign, with a select group drawn from a ballot to attend this week’s stadium store VIP launch party.
Fans can also secure their seat for the 2024-25 campaign right now, with season tickets still on sale.