Sunderland AFC’s 2024-25 hummel home shirt went on sale on Friday morning, with supporters queuing outside the brand-new stadium store from 2am to get their hands on the kit!
The shirt pays homage to the City of Sunderland’s proud shipbuilding heritage, and was greeted with an incredible reaction on social media.
Incredibly, the shirt sold out within 90 minutes online, while supporters continued to queue at the store in their numbers throughout the day.
Let’s take a look at some of the reaction on social media…
🔴⚪️ Hummel's first Sunderland kit is a very worthy challenger pic.twitter.com/0b8esCluN5
— COPA90 (@Copa90) June 27, 2024
Sunderland have released their new home kit and it is TIDY 😮💨🤌 pic.twitter.com/DlvgesClG6
— Second Tier podcast (@secondtierpod) June 27, 2024
🟥⬜️| @SunderlandAFC Home 24/25
— The Shirt Union (@TheShirtUnion) June 27, 2024
Yes please @hummel1923 😍
Long sleeve chevrons! 👏 pic.twitter.com/zE3hyE6x6d
What a start for the returning @hummel1923 at @SunderlandAFC! Beautiful new home shirt for 24/25 revealed, with a design that honours the city's profound shipbuilding roots.
— SoccerBible (@SoccerBible) June 28, 2024
See more here: https://t.co/r8mXPePsl8 pic.twitter.com/FGWCpLdcE6
Sunderland x Hummel
— They Think Kits All Over (@TheyThinkKits) June 27, 2024
You’ve smashed this!!!! pic.twitter.com/LATUG4x7tT
🟥⬜️| @SunderlandAFC Home 24/25
— The Shirt Union (@TheShirtUnion) June 27, 2024
Yes please @hummel1923 😍
Long sleeve chevrons! 👏 pic.twitter.com/zE3hyE6x6d
TAKE. MY. MONEY.@hummel1923 pic.twitter.com/ljNg0lpFw0
— Roker Report (@RokerReport) June 27, 2024